RESET SPORT CLUB BRAND IMAGE

RESET SPORT CLUB

BRANDING

RESET Sport Club is a new concept of fitness centre focusing on functional training, suspension training and group sessions, and willing to differentiate itself from the budget gyms. I designed the new logo and the whole brand image including environment branding, uniform branding, signage, promotional material and merchandise.

Colours. Yellow depicts energy and gives positive vibes. Black depicts power and strength.
Logo. Modern minimalist and dynamic logo with a light 3D effect that makes it look like it’s folding diagonally.
Photography. Black and white pictures with yellow details to highlight movements.

NAMING – PAYOFF

The payoff ‘FACCIAMO SUDARE SETTIMO’ (‘Let’s make Settimo sweat’, with Settimo being the city where the fitness centre is located) makes the RESET name appear between the words.